Wall Drug has been featured in Time magazine as one of the largest tourist attractions in the north. They have over 500 miles of billboards on Interstate 90, stretching from Minnesota to Billings, Montana. Wall Drug spends an estimated $400,000 on billboard signs every year.
I captured just a small sampling of the Wall Drug billboards between home and my meeting.
Wall Drug made their name giving away free ice water to tourists traveling across South Dakota in the summer of 1936.
There are Wall Drug signs all over the world that state how many miles it is from that location to Wall Drug.
The tourist attraction has been featured on TV news magazines as well as in print.
57 miles and five Wall Drug signs later, I arrived at my meeting. This little trip brought back great memories of family trips as a child, however, I don’t remember how many signs my brother and I decided that there were on the way. I guess one could safely say, a lot!